Big Pharma and Big Agriculture are notorious offenders. But ‘Big Shoe’ gives them a run for their money.

So if our industry is bad, Is our best good enough?

We're not regenerative. We’re not even sustainable. We want our business to grow because we believe the more people in barefoot footwear the better. But growth at any cost is not part of the deal.

We’re trying to build a regenerative business in an industry infamous for exploitation, extraction, short-termism, and waste. We’re still a long way off doing that but we’re moving in the right direction - toward meeting and exceeding the highest responsible standards for people and planet.

Our vision is to reconnect people to nature and their potential through regenerative footwear, inspire change through regenerative business, and create regenerative communities that nurture positive social and environmental action.

But we're not there yet - not even close. That's why our annual impact report is called UNFINISHED BUSINESS. Welcome to the next chapter in our regeneration story.

It's time to delve into the highs and lows of the last year at Vivobarefoot. It's an opportunity to examine how far we've actually come, so we can hold ourselves accountable and inspire our community to do the same.


#UnfinishedBusiness #ImpactReport #ConsciousConsumerism #FastFashion #Barefoot #shorts