SUBSCRIBE TO OUR RSS FEED: feeds.captivate.fm/the-action-catalyst/

SUBSCRIBE ELSEWHERE: the-action-catalyst.captivate.fm/listen


Cassie Petrey, CEO and co-founder of social media/music management firm Crowd Surf, talks about starting a Backstreet Boys army at 12 years old, questioning Hillary Clinton, how hardware leads to social media change, the limitations of VR, advice on differentiating yourself in a crowded field, innovating new pay structures in the music and digital marketing industries, what the REAL hardest part of your job will be running a business, and the critical use of Sabrina the Teenage Witch in her workflow.

About Cassie:

With over 20 years of experience in the music and entertainment industry, Cassie Petrey is the co-founder and co-CEO of Crowd Surf, a digital marketing company that helps extraordinary people share their gifts with the world. She and her partner Jade Driver started Crowd Surf in 2007, with a vision to create organic and meaningful connections between artists and their fans, using innovative and customized strategies across social media platforms.

Cassie’s passion for music and digital marketing began at a young age, when she ran an AOL Backstreet Boys newsletter with over 10,000 subscribers. She then landed a job at Warner Music Group as a college representative, where she pioneered one of the first major label ventures into leveraging MySpace for artist promotion. She has since worked with some of the biggest names in the industry, such as Britney Spears, Camila Cabello, and Guns N Roses, and has been recognized by prestigious lists such as Billboard‘s “30 Under 30” and Forbes‘ “Digital Power Players”. She is also a frequent speaker, writer, and mentor, sharing her insights and expertise with aspiring entrepreneurs and professionals.

Learn more at CrowdSurf.net.

The Action Catalyst is presented by the Southwestern Family of Companies. With each episode, the podcast features some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Learn more at TheActionCatalyst.com, subscribe below or wherever you listen to podcasts, and be sure to leave a rating and review!

#music #business #success #founder #CEO #VR #digital #social #marketing