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Ron Alford, Executive Coach, Certified Trainer, Keynote Speaker, and Senior Partner with Southwestern Consulting, covers the principles and parables in his newly revised edition of “Redefining Possible”, and talks about finding the joy in having his soul crushed, collecting “Ron’s Rambles”, the importance of putting on blinders, truths vs. lies, diving into the data, but going with the gut, and why his pals call him “Switzerland”.

About Ron:

As a senior partner, the vice president of recruiting, and an executive-level sales and leadership coach for Southwestern Consulting, Ron Alford is an expert in recruiting, sales training, and coaching, helping individuals and teams to reach higher than they ever imagined. Ron has shattered every sales and revenue record at Southwestern Consulting since joining the company in 2013.

Ron has a long history with Southwestern Family of Companies. He is a company record holder, having personally achieved the highest level of sales 70 times with Southwestern Advantage. He’s also a leadership record holder, coaching and training more top 1 percent producers than any other manager since Southwestern Advantage was founded in 1868.

He is passionate about helping people break down barriers and coaching them to reach their God-given potential. With firsthand experience knocking on thousands of doors, Ron has recruited, interviewed, and hired well over 100 sales professionals during his three-decade career. He is an expert in buying, selling, and management behavior, and understands how to adapt to the way people want to communicate. He has delivered keynote speeches to a wide variety of industries and audiences around the world.

In his personal life, Ron enjoys testing his physical limits of what is possible. He has completed dozens of endurance ultrarunning events in a variety of settings. The events range between 50 to 100 miles and include the 98-mile Wonderland Trail that circumnavigates Mount Rainier, the 48-mile Rim to Rim to Rim trail through the Grand Canyon and back, and the 100-mile Born to Run Ultramarathon. Most of all, Ron is a devoted dad to three kids and a loving husband.

Ron Alford has also authored the bestselling book, Redefining Possible, which is a guide to set you on a proven path to help you overcome barriers, accomplish your goals, and impact others to do the same.

Learn more at RonAlfordSWC.com.

The Action Catalyst is presented by the Southwestern Family of Companies. With each episode, the podcast features some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Learn more at TheActionCatalyst.com, subscribe below or wherever you listen to podcasts, and be sure to leave a rating and review!

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