Instagram has become a powerful tool for businesses to reach their target audience and increase their social media presence. However, with the ever-changing algorithms and trends, it's important to adapt and change your strategies in order to see better results. If you want to create more effective, higher converting, and more profitable social media marketing campaigns, here are some tips to keep in mind.

Firstly, it's crucial to strategically post your content at the best possible times. According to a recent report, the optimal times to post on Instagram are Mondays from 10am to noon, Tuesdays from 9am to 1pm, Wednesdays from 10am to 1pm, and Fridays from 9am to 11am. It's also worth noting that Tuesdays and Wednesdays seem to be the best days to post, while Sundays may not be as effective.

It's important to keep in mind that these times are based on the local time of your target audience. So, if your business is located in London and your target audience is also in London, it would be best to post on Monday from 10am to noon London time. This will ensure that your content is seen by your audience when they are most active on the platform.

Another key factor to consider is the use of hashtags. Including relevant hashtags in your posts can help increase your reach and engagement. However, it's important to not go overboard and use too many hashtags. The recommended number of hashtags to use is around 10, as using too many can come across as spammy and may actually decrease your engagement.

In conclusion, by strategically posting your content at the best times and using a moderate amount of hashtags, you can see better results and create more effective, higher converting, and more profitable social media marketing campaigns on Instagram. Keep these tips in mind and watch your business thrive on this popular platform. #shorts