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We’re going loko! Chris Hunter, founder of several successful beverage brands, including the iconic Four Loko as well as the health-focused Koia, and the unique Not Your Father’s Root Beer, shares insights from his memoir, “Blackout Punch: an Entrepreneur’s Journey from Chaos to Clarity”, including the gap in the market that he identified that led to the creation of Four Loko, what they SHOULD have done at the very beginning to avoid disaster later, how the role of Founder/CEO is ill-defined (and why that’s a good thing), hunters vs. gatherers in sales, fighting the government to keep Four Loko legal, creating Not Your Father’s Root Beer, what success means as a younger man versus now, and the value of knowing you’re going to be wrong but taking the first step anyways.

About Chris:

Chris Hunter is a distinguished figure in the beverage industry, renowned for his innovative contributions and entrepreneurial spirit. Chris co-founded Phusion Projects, the company that invented Four Loko, a massively successful beverage that became a favorite of pop culture and a target of federal intervention. He is the co-founder and CEO of Koia, a plant-based protein beverage that has become one of the fastest growing consumer product brands in the nation. He is also responsible for the unique Not Your Father’s Root Beer.

Chris has cemented his status as a visionary in the beverage field, with billions of dollars generated throughout his career. His memoir, “Blackout Punch: an Entrepreneur’s Journey from Chaos to Clarity”, tells the engaging background story of how it all happened and the lessons learned along the way.

A serial entrepreneur, he lives in Miami with his wife and three young sons, where he enjoys yoga, cycling, running, and HIIT.

The Action Catalyst is presented by the Southwestern Family of Companies. With each episode, the podcast features some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Learn more at TheActionCatalyst.com, subscribe below or wherever you listen to podcasts, and be sure to leave a rating and review!


#loko #blackoutpunch #CEO #entrepreneur #business #sales #success #author #hunter ‪@officialfourloko9046‬ ‪@drinkkoia‬